Thriller 40th Anniversary

Clio Music Awards — Shortlist, Experience/Activation.

Oversaw post-production and content delivery for the global campaign marking the 40th anniversary of Thriller. The work spanned digital releases, social content, platform launches, and a large-scale immersive activation. I managed timelines and coordinated assets from development through release across multiple platforms, including launching Michael Jackson's catalog on YouTube Shorts and Snapchat. Thriller returned to #7 on the Billboard charts. The campaign generated over 30 million impressions.