Christmas Campaign

Annual campaigns supporting Mariah Carey's Christmas catalog — one of the most enduring seasonal properties in music. The work spans multiple holiday seasons, covering social, digital, and platform-specific content tied to All I Want for Christmas Is You and the broader Merry Christmas catalog.

Deliverables include global social assets, sizzle reels, and vertical formats across Instagram, TikTok, Snapchat, and DSP integrations. The compressed holiday window requires rapid turnarounds and tight coordination across marketing, digital, and artist teams.

The campaign was recognized with a Silver Award from the Clio Music Awards.