Elvis' 30 #1

From ideation to release, I led production and post on twenty-eight official lyric videos for Elvis Presley’s 30 #1 Hits (Expanded Edition). Built the visual language for the series, creating distinct identities for each track while maintaining consistency across the campaign. Oversaw production at Graceland and managed post through platform delivery. The rollout drove tens of millions of views on YouTube, with multiple videos exceeding 10M+ views, capturing search demand during a major catalog reactivation moment.