I've spent over a decade at the intersection of post-production and systems thinking, starting as a video editor and motion designer and gradually building tools to handle the parts of the process that don't scale.

At Sony Music I oversee content production for major catalog campaigns: Elvis Presley, Michael Jackson, Mariah Carey, Pink Floyd. The role is part creative, part operational, managing teams, timelines, and delivery while staying close to the work itself.

Most of the automation work I build comes from watching the same bottleneck happen twice. Forced-alignment for lyric timing, translation scripting inside After Effects, batch rendering from a tracklist. Each one started as a frustration before it became a tool.

Based in New York City.